If you’ve ever searched for the best non-toxic makeup, you know how overwhelming it can feel to sort through all the options.
With so many brands claiming to be “clean” or “natural,” it’s hard to know which ones actually live up to the hype. That’s why I want to share my personal journey and why Crunchi has become my go-to brand for safe, high-performing, non-toxic makeup.
This post contains affiliate links, which means I receive a commission if you make a purchase through my links at no additional cost to you.
Why I Switched to Non-Toxic Makeup
About 6–7 years ago, I started dealing with horrible eczema that covered my face and elbows. It was painful, uncomfortable, and frustrating, but it also pushed me to take a closer look at what I was putting on and in my body. I cleaned up my diet, did liver and gut cleanses, and swapped out our household products and I finally started to notice real healing.
That journey opened my eyes to just how many toxins sneak into our everyday lives. Not just in food, but in skincare, makeup, and even laundry detergent.
In 2019, I got pregnant and was so thankful it happened easily. But that pregnancy ended in miscarriage, and what followed was a long year and a half of trying to conceive again. During that time, I learned even more about how hormone disruptors in products like makeup and cleaning supplies can quietly impact our health and fertility.
That’s what ultimately led me to Crunchi. Unlike so many brands that just slap “natural” or “green” on their labels, Crunchi is truly non-toxic, transparent, and high-performing. And the best part? Their products actually work. Today I’m sharing my honest review of the Crunchi products I use daily and why I believe they’re some of the best non-toxic makeup you can find.
P.S. I’ve got a special discount code for you at the bottom if you want to try out Crunchi!
Check out this before and after with a full face of Crunchi Makeup! Are you even kidding me?! I’m obsessed!
My Favorite Non-Toxic Makeup Items from Crunchi
The Best Non-Toxic Foundation
If you’ve ever searched for the best non toxic foundation, you’ve probably realized how hit-or-miss they can be. Some feel cakey, some don’t last, and some just don’t blend well. Crunchi’s Beautifully Flawless Foundation checks every box.
It’s lightweight, buildable, and gives a natural skin-like finish. I love that it doesn’t feel heavy. Plus, the ingredients are actually clean and safe, so I feel good about wearing it every single day. Even with having a baby touch my face all day long.
This is hands down my favorite foundation I’ve ever tried and yes, even better than the high-end conventional ones I used to swear by. The performance on this foundation is truly next level. I wear color 2.5 in the summer! I will probably switch to 2 in the winter!
Crunchi’s foundation is the perfect fuller coverage foundation that has a beautiful satin finish!
Here’s some reviews from customers!
Not sure which shade is right for you? Crunchi put together a quiz to help you figure out your perfect shade!
And the best part? You have 30 days to return or exchange anything that doesn’t work!!
P.S. Don’t forget you can use code ADVOCATE10 for 10% off your first order of $50+!
The Best Non-Toxic Makeup Primer for Under your Foundation
Primer used to feel optional to me, but now it’s a non-negotiable. Crunchi’s Smart Primer gives me that smooth base so my foundation goes on and actually stays put all day. It’s also super hydrating which is perfect for my dry skin!
It’s infused with snow mushroom and organic botanicals packed with essential omegas, yes please!!
When I skip this step, I notice my makeup fading way quicker so this is a must-have in my Crunchi lineup!
The Best Non-Toxic Concealer
As a mom, concealer is basically a non-negotiable. I have NEVER tried a concealer that is so hydrating yet stays in place all day like the Alibi Liquid Concealer. I don’t know what kind of magic is in this concealer but it truly blurs and conceals like nobody’s business.
It goes on like butter. A lot of non-toxic concealers I’ve tried in the past have been either too oily or too dry, this one is just right.
Non Comedogenic Bronzer
I love a good sun-kissed glow in the winter and the summer! Crunchi’s Solarise Bronzing Duo adds the perfect warmth and dimension without looking orange or streaky.
It’s super blendable and easy to use. A quick sweep across my cheeks, forehead, and jawline makes me look alive again. It’s infused with 100% pure earth pigments and organic oils, its silky, lightweight formula seamlessly blends for a flawless, bronzed finish.
Non-Toxic Blush (one of my must-haves)
Crunchi’s liquid Blush is one of my everyday essentials and is one of my favorite products from them. I have the color Guava and it is truly SO pretty.
My favorite way to apply it is actually with my finger! I feel like this gives me the most pigment. I will blend it out with my finger and than dab it with my brush to blend it out!
Best Non-Toxic Eyeshadow Palette.
Finding non toxic eyeshadow pallets that actually perform well is rare. I actually stopped wearing eyeshadow for a couple years cause I just couldn’t find one that stayed on for more than a couple hours. So when I tried out Crunchi’s, I was ecstatic to see that it lasted all day and was so comparable to the high end makeup pallets I used to use like Urban Decay and Tarte!
The shades are wearable, buildable, and perfect for both everyday looks and when I want to get a little more dressed up. The pallet I have is called Enchanted Neutrals!
Best Non-Toxic Lip Gloss
I used to avoid lip gloss because they were either sticky or loaded with chemicals I didn’t want anywhere near my mouth. Crunchi’s Hydrogloss Lip Oil changed that.
It’s smooth, hydrating, and gives just the right amount of shine without being sticky. I keep one in my diaper bag at all times!! My favorite color is Rosewood but you truly can’t go wrong.
I Am the Balm (Non-toxic Makeup Remover)
I cannot rave about this I am the Balm product enough. I actually held off on ordering it for awhile because I thought it was unnecessary. I purchased it during a sale and holy moly, I don’t think I’ll be able to go without this from now on!
I truly feels like butter and helps remove every part of your makeup. It even removes my mascara (I use the tubing kind) that has always been extremely difficult to get off. My face feels SO hydrated after using it and bonus, it doubles as a cleanser too!
Non toxic Facial Soap
The Gentle Facial Bar is the perfect partner to I Am the Balm. After removing my makeup, I use this gentle soap to cleanse my skin and leave it feeling fresh and clean. I love to double cleanse and this is the perfect bar for doing that!
If you have gentle or dry skin, this is the bar for you! This bar is also great for shaving too!
Why I Trust Crunchi
There are a lot of brands that slap the words “natural” or “clean” on their labels, but Crunchi is transparent about their ingredients, eco-friendly packaging, and ethical practices. I know I can trust what I’m putting on my skin and that matters to me as a mom more than ever.
Their products perform just as well (if not better) than the conventional makeup I used to buy, and I love that I don’t have to compromise my health for beauty.
FAQ’s
Most Crunchi products are designed to be non-comedogenic, meaning they won’t clog your pores. This is especially important for items like foundation, bronzer, and concealer that sit directly on the skin.
Unlike many brands that use greenwashing, Crunchi is fully transparent about their ingredient list and bans over 1,300 harmful chemicals. Their products are high-performing, non-toxic, cruelty-free, and come in eco-friendly glass packaging.
Crunchi makes it easy with their Foundation Shade Quiz to help you find your match. And if you’re still not happy, they offer a 30-day return or exchange policy, so you can shop risk-free
My Quick Everyday Mom Makeup Routine
As a busy mom, I don’t have an hour to get ready! Most mornings I have 5–10 minutes tops while my baby is playing or napping! That’s why I love that Crunchi keeps my routine simple but still makes me feel put together. Here’s what I reach for most days:
- Step 1: Smart Primer → smooths everything out and helps my makeup last all day.
- Step 2: Beautifully Flawless Foundation → quick, even coverage that looks natural.
- Step 3: Alibi Concealer → under my eyes (because… mom life) and on any redness or pimples.
- Step 4: Solarise Bronzing Duo → a quick sweep to warm up my skin and add dimension.
- Step 5: Liquid Blush in Guava → dabbed on with my finger.
- Step 6: Hydrogloss Lip Oil → the final touch that pulls everything together.
If I’m heading out or want to feel a little extra, I’ll add a quick eye look with the Enchanted Neutrals Eyeshadow Palette.
If you’re wondering what I use for eye liner and mascara, I LOVE Beauty Care Naturals for these products! The liquid eye liner is SO easy to use and stays on all day! The mascara is a tubing mascara and truly makes my lashes so long and it lasts all day without any smudging.
You can use code MARIAHALONZOBCN for 10% off your order!
Final Thoughts: The Best Non-Toxic Makeup for Moms
Switching to non-toxic makeup doesn’t have to be overwhelming. With Crunchi, I’ve built a clean make-up routine that actually performs!
From the best non toxic foundation makeup to non toxic eye makeup that actually stays put, Crunchi has been the brand I keep reaching for again and again.
If you’re ready to start your own non-toxic makeup journey, you can shop my favorite Crunchi products below. You can also use code ADVOCATE10 during checkout for 10% off your first order of $50+!
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